PPC Management Services
Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When your target audience searches for a product or service like yours on Google or Bing, we will help your business appear at the top.
A proven partner trusted by the biggest names in the industry:
Superior Paid Search Marketing Agency
Successful search advertising requires high levels of knowledge and expertise. At our paid search advertising agency, our in-house, full-time team of paid search specialists is familiar with every nuance of maximizing performance on Google Ads and Microsoft Advertising. This allows us to develop and flawlessly execute the best strategies to meet your unique needs — and set your paid advertising campaign on the right course.
Our PPC Management Services Helps Your Business
Grow In Two Unique Ways:
Generate high-quality traffic and increase conversions
Fuel your website with high-quality traffic and watch your conversions explode. With over 3 billion searches every day, these searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.
Get results instantly
Paid search ads will drive traffic to your website instantly once set up. Unlike organic search listings, you will be on the front page of search engines instantly by using Google ads or Bing ads. However, you pay per click on your search ads. It is important to make sure your ad spend goes toward clicks that actually convert into conversions. In addition, it is even more important that your cost per conversion (cpc) is not higher than the value of your customers.
PPC Advertising Statistics That Matters For Every Business
One of the main reasons why there are some marketers and business owners who are hesitant in using PPC advertising is because they are unsure of the results it will bring. Will it be worth the money that in ad spending? If this describes how you feel too, then let’s take a look at these statistics:
Consumers
landing on an ecommerce website from PPC ad
campaigns are more likely to purchase products.
50%
Users
click on a Google search ad because
these ads directly answer their queries.
1/3
Search ads
can boost brand awareness up to
80%
Local searches
using mobile phones result
in offline purchases.
78%
Ad campaigns
on Google’s display network have
proven to boost web traffic by up to
300%
Average
click-through rate (CTR) for an
ad in the first position of SERPs
7.94%
Users
click on Google’s text ads
49%
Shopping ads
and 16% on Video ads
31%
The numbers say it all! PPC campaigns are indeed a great way to reach a specific target audience, increase your brand awareness and drive traffic to your website or landing pages. But that is, if you know how to create an effective PPC strategy. If you need help with this, Optimizing Lab Marketing has you covered.
Our PPC Management Services
Google Search Ads
Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for a business, service or product like yours, your search campaign ads will appear to direct traffic to your website.
Google Remarketing Ads
Remarketing campaigns are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.
Google Shopping Services
Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results, and typically drive traffic to your website or landing page at lower costs.
PPC Management Services
Our Process:
We will assign an experienced PPC manager to manage your ad campaign. This person will be trained in Google Ads (formerly known as Google AdWords) and highly experienced in running successful PPC marketing campaigns. We will first learn your business and then create a PPC strategy that works for you.
Spend money on the most cost-effective keywords. We will do thorough keyword research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign. We will also exclude negative keywords to make sure you’re not wasting your ad spend on unqualified traffic and leads.
Keep an eye on your competitors. As your marketing agency, we will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their online advertising efforts, we will be able to develop a smarter approach for your campaign and ad copies.
Develop effective search engine ads. For every ad, we write the headline and ad copy, create ad groups, choose the best keywords, and target the ads at specific keywords. We will also perform A/B testing for the ads to identify high-performing ads.
Identify low-performing areas of your ad campaigns fast. Our PPC agency will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.
Understand how your paid search advertisements are performing. Your PPC manager will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our PPC management services.
Let Us Manage Your Paid Search Ad Campaign
Straight North takes the mystery out of paid search. Our paid advertising company provides the most professional management in the industry.
Account Strategy & Structure
Whether you’re launching a new campaign or improving an existing one, we structure your campaign to support your business objectives and goals.
Keyword Research & Selection
New and existing paid search campaigns require keyword management. We continually refine your keywords to improve your results over time.
Ad Improvements
We craft effective search ads, monitor their results, and make ongoing improvements with the goal of higher ad position, more clicks and increased conversions.
Smart Bidding
We utilize industry-leading AI technology that adjusts bids automatically based on machine learning and rules managed by our paid search specialists.
Budget Pacing
Our technology intelligently paces spending throughout the month and adjusts daily budgets across your campaigns to maximize conversions.
Search Term Analysis
Continual search term analysis allows us to identify and implement new keywords for your campaigns, as well as negative keywords, to help improve your results.
Competitor Insights
We analyze the competitive landscape to glean valuable insights and implement keyword, ad, bid and budget adjustments to keep you on top.
Landing Page Performance
Evaluating your landing page performance allows our team to make strategic recommendations to improve your campaign over time.
Tracking & Reporting
We measure the ongoing performance of your campaigns across Google Ads and Microsoft Advertising and report on campaign, keyword and ad metrics.
Why Choose
Our PPC Services For Your Business
Low-risk contracts
Our pay per click advertising services are backed with high integrity. We utilize low-risk contracts because we want to earn your trust through providing great work.
Get more for your money
Spending your entire budget on a PPC advertising agency is like buying a car without gas. It would not be wise or strategic to spend your full budget on the services with no money left to fuel your ad campaigns. That’s why we provide our services at a reasonable cost, which allows you to spend any additional budget in paid advertising.
We are PPC management experts
We run search engine advertising campaigns every day for hundreds of businesses across all industries. As one of the leading digital marketing agencies in the United States, we have experience and proven data on best-practices regarding ad copy, headlines, and keyword research. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your precious time trying to figure these tactics out when you can let us handle it. You have a business to run.
Results
You can expect an increase in brand exposure, website traffic, and leads or sales from Google Ads.
It depends on the size of your target audience and your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
The amount of conversions will vary. We will track your conversion rate from our ads and use performance data to make gradual improvements.
It can be expensive to advertise on Google. We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer.
Contract & Setup Fees
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis.
There is a one-time setup fee.
Services & Working Together
You will be assigned a dedicated paid search account manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry.
We will learn about your business by sending you an in-depth questionnaire to complete and by speaking with you in an onboarding call.
We will create ads that fit your business by examining your questionnaire, brand guide and any other material you give us.
No, you do not have to provide us with content, but if you have content, we are happy to use it.
Yes, your PPC manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and reevaluate your campaign.
PPC management allows businesses to set an effective ad budget for their cost-per-click ads and increase their ROI.
Pay-Per-Click management is the process of managing a businesses’ PPC ad spend. PPC ads put your product or service at the top of the Google search results for relevant keywords.
