Short Video Advertising Services
What are short video ads? Short-form video ads are promotional video clips that typically last 5 to 16 seconds and are less expensive to produce. Take the confusion and stress out of short video advertising like TikTok ads and Instagram ads, and let LYFE Marketing handle it all for you!
A proven partner trusted by the biggest names in the industry:
Short Video Advertising
Services
Reap the benefits of short video ads without the stress of doing it yourself!
We keep up with all of the trends, challenges and audios so you don’t have to. That way, you get to experience all of the brand exposure, traffic and more that short videos can bring without fussing over the strategy or logistics. As a small business owner, you wear enough hats as it is. Let us wear the marketing cap.
What Do Short Form Videos Look Like?
Short form videos include vertical videos that are usually 60 seconds or less and they can be funny, educational, inspirational, engaging and more.
The most common short video formats are TikToks, Instagram Reels and Facebook Reels.
Some of you may be super familiar with those, and some of you may feel intimidated by how unfamiliar you are with those media types.
Either way, our services can meet you where you are and bring value to the table.
Brands have been blowing up using short form videos because they can generate a lot of reach organically on their own!
That’s why when you put advertising dollars behind them, it’s like a one-two punch in your marketing!
So on that note, let’s answer the question…
What Do Short Video Advertising Services Entail?
Instead of just posting a video to your profile, we will put the video in front of targeted people across the app for an ongoing period of time with your allocated budget.
Like we mentioned, we can run short video ads on platforms like TikTok, Instagram and Facebook.
Upon onboarding, we will determine which platforms make the most sense for your business given who your demographic is and where they spend the majority of their time online.
While we advise that you take the actual footage for optimal success and brand authenticity, we will provide thorough instructions on exactly what to film.
What makes an effective short video for advertising? Show viewers how your product or service helps them solve a problem they have or accomplish a goal they have! Share your successes.
Once we have the video, we will edit it and put it together in a way that meets industry standards.
From there we will run it as a digital advertisement on the agreed platform!
If you ever feel like people would love your product if they could just see it or know about it, this is the way to get it in front of them.
Short Video Advertising Services
- Minimum Ad Campaigns: 3
- Maximum Ads: 12
- Ad Creation
- Ad Optimization
- YouTube, TikTok, Facebook/Instagram Reels
- Minimum Ad Campaigns: 6
- Maximum Ads: 24
- Ad Creation
- Ad Optimization
- YouTube, TikTok, Facebook/Instagram Reels
- Minimum Ad Campaigns:Custom
- Maximum Ads: Custom
- Ad Creation
- Ad Optimization
- YouTube, TikTok, Facebook/Instagram Reels
Benefits of Short Video Ads
Incorporating short video ads into your digital marketing strategy can be a powerful tool to engage your audience, enhance your brand’s visibility, and drive desired actions, all while being cost-effective and adaptable to various platforms and marketing goals.
Reach your target market
by the messages
Increased brand exposure
and brand recall
Strategically place your product
in front of your audience
Increase brand authority
via followers and engagement
Keep your audience engaged
with today’s preferred media type
Drive traffic
from social media to your website
Convert that traffic
into sales or leads
How Optimizing Lab Marketing Creates Short Video Ads
You might be wondering how a marketing company like Optimizing Lab Marketing is able to create and run successful video advertisements on your behalf.
When we onboard new clients, we take the time to understand everything we can about who you are, why you do what you do and who you do it for.
Beyond just identifying your demographic, we nail down the specifics about what motivates your audience to purchase the product or service you provide.
The more we know about your business and your audience, the better we can service you.
YouTube has a wide variety of viewer ages and interests. Once you decide on your target audience, you should make all of your videos with your desired audience in mind. Choose topics for your videos that fit into your niche.
If you’re new to digital marketing or to short form video ads in particular, either way you need to know what your competitors are doing in this space.
We’ll scope out any direct or indirect competitors you have to see what they’re doing in the online world, and we’ll help you analyze to see if what they’re doing is working or not.
What kind of engagement are they getting, if any? Is it positive or negative? What kind of ads are they running? How present are they online and on which platforms?
You know what they say, “Keep your friends close and your enemies closer.”
So if you want to beat out your competitors, getting a firm grasp of what they’ve been up to and how they’ve been addressing your shared target market is a good start.
In addition to understanding your business and your audience, it’s important to understand the platform you’re advertising on if you want to see success.
Things that go viral on TikTok may not go viral on YouTube and vice versa. The tone from one platform to another can vary.
One of the perks of hiring a professional marketing company like Optimizing Lab is that we stay on top of all that so you don’t have to.
We at all times are up to date on the latest trending audios, challenges and more. And when we say, “latest,” we can mean trending as early as a few hours ago.
This helps your business stay relevant and break through the noise.
At this point, we’ll have a strong understanding of what you sell, what would motivate your target market to buy it, and how to get their attention on whichever platform we’re advertising on, be it TikTok, Instagram or YouTube.
So this is where we would plan out a video step by step, telling you exactly what to film.
The reason we have our clients film themselves is because vertical, smartphone-filmed videos outperform professional-looking videos on social media.
Customers prefer authenticity from brands, and having you film your own videos is the perfect way to give them that.
But don’t worry, you’re not responsible for the script, for thinking of what to film or anything like that.
We form the video ideas in their entirety including what you need to say and film as a result of our research.
Once you have followed our step-by-step instructions on what to film, you’ll turn that footage over to us.
From there we will piece the clips together and edit it according to our strategy.
We are very much in tune with the unique editing techniques on each platform, so we know exactly what to do to make your video fit in while your brand stands out.
Once we have finalized your video, it’s time for us to launch your video ad!
Again, we will handle everything for you here including the technical set up within the ad platform as well as the creative setup with your copy and video.
All of the same research that guides us in creating your video will guide us in creating your copy.
We will carefully select targeting options that reflect your ideal customer, and will ensure that the budget for the ad campaign does not surpass the agreed upon budget.
Once your short video ads are launched, the fun doesn’t end there!
We stay on top of your campaign, keeping a close eye on your analytics regularly.
This allows us to track the performance of your campaign and understand which ads are bringing you the most results at the lowest cost.
We implement what’s called A/B split testing so that we can identify if a certain copy, creative, or audience segment is performing better than the others.
This allows us to scale back on what isn’t working and reallocate that portion of your budget to what is.
This way, you’re not wasting your budget on creatives or audiences that aren’t converting for you.
What’s more is we’re very specific with our retargeting efforts.
Retargeting is where you send ads to people who have visited your website before.
It’s rare that people convert on the first click to your site, so you have to show them ads again to get them back to your site, and that’s what retargeting ads are for.
However, you don’t just want to retarget any and all of your website visitors.
You want to exclude people who have already purchased within a certain amount of time.
For example, if you sell pet food, you wouldn’t want to continue burning your budget delivering ads to people who just bought your pet food.
We also exclude any other pages of your website that would be irrelevant to retarget such as any “job hiring” pages you have for your business etc.
It’s little things like this that our clients appreciate as we value every single ad dollar they spend and do everything we can to maximize their budget.
What Makes Our Short Video Advertising Services
Better Than The Rest?
Other Marketing Companies
- Surface level knowledge of your business and audience
- Little to no knowledge of your competitors
- Posts the same video to every platform
- Uses generic stock videos
- No bang for your buck
- No case studies to back up their claims
Optimizing Lab Marketing
- Deep dive into your offerings and customer avatar
- Extensive competitor analysis
- Accounts for the nuances and technical differences between TikTok, Instagram & Facebook
- Guides you in creating unique, authentic videos
- Affordable prices with jam-packed value
What Are the Benefits of Short Video Advertising?
The 3 benefits of short video advertising are brand awareness, engagement and sales. These are the direct results of affordable short video advertising pricing and a well-executed campaign.
Short videos such as Instagram Reels, Facebook Reels and TikTok are the #1 preferred media type on social media right now. They get the most engagement and reach organically, so putting advertising dollars behind them will only further increase your brand awareness by the thousands. The biggest obstacle consumers have to overcome when purchasing from a small business for the first time is a lack of trust or familiarity. Establishing positive, repetitive brand awareness with short video advertising is a great way to create brand consumer trust.
If you’re putting the right content in front of the right audience by the masses, you’re bound to see an increase of engagement as a result. Engagement can come in the form of likes, comments, shares, stitches, duets and more. When people engage with your content online, it tells the algorithm that they want to see more of your content moving forward.
Short video advertising can give you that initial spark of engagement that you need to get the ball rolling. That’s why we maintain affordable short video advertising pricing to help small business owners perform well on social media.
Ah yes, the ultimate goal every business owner is after: sales and leads. Whether you want to increase direct sales on your website or lead form completions, either way short video advertising is a great way to accomplish that goal. When set up correctly, you’ll be able to track how many people watched your short video advertisement and then clicked to your website to become a lead or a sale.
From there, our marketing team will optimize and scale your campaigns so that you’re making the most of your advertising budget. With our short video advertising pricing, you get the most bang for your buck!
Our Short Video Advertising Pricing Includes
Why Choose
Our PPC Services For Your Business
Low-risk contracts
Our shorts videos advertising services are backed with high integrity. We utilize low-risk contracts because we want to earn your trust through providing great work.
Get more for your money
Spending your entire budget on a PPC advertising agency is like buying a car without gas. It would not be wise or strategic to spend your full budget on the services with no money left to fuel your ad campaigns. That’s why we provide our services at a reasonable cost, which allows you to spend any additional budget in paid advertising.
We are PPC management experts
We run search engine advertising campaigns every day for hundreds of businesses across all industries. As one of the leading digital marketing agencies in the United States, we have experience and proven data on best-practices regarding ad copy, headlines, and keyword research. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your precious time trying to figure these tactics out when you can let us handle it. You have a business to run.
Results
You can expect an increase in brand exposure, website traffic, and leads or sales from Google Ads.
It depends on the size of your target audience and your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
The amount of conversions will vary. We will track your conversion rate from our ads and use performance data to make gradual improvements.
It can be expensive to advertise on Google. We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer.
Contract & Setup Fees
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis.
There is a one-time setup fee.
Services & Working Together
You will be assigned a dedicated paid search account manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry.
We will learn about your business by sending you an in-depth questionnaire to complete and by speaking with you in an onboarding call.
We will create ads that fit your business by examining your questionnaire, brand guide and any other material you give us.
No, you do not have to provide us with content, but if you have content, we are happy to use it.
Yes, your PPC manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and reevaluate your campaign.
PPC management allows businesses to set an effective ad budget for their cost-per-click ads and increase their ROI.
Pay-Per-Click management is the process of managing a businesses’ PPC ad spend. PPC ads put your product or service at the top of the Google search results for relevant keywords.
