Amazon PPC management services from Optimizing Lab
Amazon PPC management is the ongoing work of running Sponsored Products, Sponsored Brands and Sponsored Display campaigns so that ad spend produces profitable sales and supports organic rank.
We audit your account and listings, rebuild campaign structure by intent and margin, add negative targeting to stop wasted clicks and manage bids and budgets daily against a profit target. Brand and Display campaigns defend your name and reach new shoppers.
Strong Amazon performance also depends on listings and traffic from outside the platform, so we connect this work with ecommerce SEO and analytics.