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TikTok and YouTube Ads Management That Turns Views Into Orders

We create and manage video ad campaigns that feel native to each platform and are measured on real sales and leads.

✓ Video creative strategy✓ TikTok, YouTube & Shorts✓ Month-to-month after 3 months

What clients see

Typical client results (sample figures)
Cost per purchase−30%
Reach+4×
Revenue+95%

TikTok and YouTube ads services from Optimizing Lab

TikTok and YouTube advertising puts your brand in front of people while they are watching, and video lets you show what a product does faster than any text can.

We develop concepts and scripts, guide creator or in-house production, build audience and placement strategy and retarget viewers who showed interest. Tracking and attribution are set up to show how video drives and assists sales.

Video campaigns complement Facebook and Instagram ads and Google Ads and give your content a second life.

Common TikTok and YouTube ads problems we fix

Ads that look like ads

People scroll past polished spots that do not feel native.

No clear next step

Views without a path to purchase.

Hard to measure

Video impact gets lost in last-click reporting.

What is included in our TikTok and YouTube ads services

Native creative, smart targeting and honest measurement.

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1

Creative concepts & scripts

Platform-native ideas built to hold attention.

2

Production guidance

Practical briefs for creators, UGC or your in-house team.

3

Audience & placement strategy

Reach the right viewers on each platform.

4

Retargeting

Bring warm viewers back to buy.

5

Tracking & attribution

See how video assists and drives sales.

6

Testing & scaling

Double down on creative that works.

TikTok and YouTube ads results

−30%

Cost per purchase

After creative testing.

4×

More reach

At a similar spend.

+95%

Revenue

From video campaigns over 6 months.

Sample figures. Replace with real client results before launch.

Our TikTok and YouTube ads process

Diagnose

We audit where you are today and find the biggest opportunities.

Design

A clear plan with priorities, timelines and expected outcomes.

Deploy

We build, launch and fix while you run your business.

Optimize

Monthly testing and reporting tied to leads and revenue.

Why choose Optimizing Lab for TikTok and YouTube ads

Native, creator-style content often beats expensive production, so we focus budget on testing ideas. Reporting is plain English and tied to revenue.

  • Senior specialists on your account, not juniors behind a senior pitch.
  • Revenue-based reporting in plain English, with no vanity metrics.
  • Month-to-month after the first 3 months. No long lock-in.
  • One integrated team across SEO, ads, web and content.

TikTok and YouTube ads case study

Scaling profitable ad spend

Ad spend was rising but returns were flat. We restructured campaigns, rebuilt creative and cut wasted spend, then scaled what worked.

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3.8×ROAS
−32%CPA
+145%Revenue

TikTok and YouTube ads FAQs

Do I need a big video budget?

No. Native, creator-style content often outperforms expensive production. We guide you on what to make.

How much do TikTok and YouTube ads services cost?

Fees depend on scope and spend. We recommend where to test first and what budget makes sense after a free consultation.

Which platform should I start with?

It depends on your audience and product. We recommend where to test first.

How do you measure video?

We combine platform data, tracking and post-purchase signals to show real impact.

Do I need a long contract?

No. After the first 3 months we go month-to-month. You stay because it is working.

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