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Digital PR Services That Earn Coverage, Authority Links and Brand Trust

We create campaigns journalists want to publish, earning press coverage and links that lift rankings and reputation.

✓ Data-led campaigns✓ Editorial coverage✓ Month-to-month after 3 months

What clients see

Typical client results (sample figures)
Press placements+40
High-authority links+25
Brand search+55%

Digital PR services from Optimizing Lab

Digital PR earns coverage on respected news and industry sites through newsworthy stories, research and expert commentary. The links that come with that coverage carry strong authority.

We find story angles in your data and market, build credible research and assets, pitch the right journalists and position your team as expert sources. Every campaign is tracked for placements, links, brand searches and ranking impact.

Digital PR complements link building and content marketing and strengthens the brand signals behind AI search visibility.

Common digital PR problems we fix

Nothing newsworthy

Press releases about your company rarely interest journalists.

No media relationships

Cold pitches get ignored.

Coverage without impact

Mentions that never turn into links or traffic.

What is included in our digital PR services

Ideas, outreach and results that reach beyond the headline.

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1

Campaign ideation

Data and story angles tied to your market.

2

Research & creative assets

Credible, shareable content.

3

Journalist outreach

Targeted pitches to the right reporters.

4

Expert commentary

Position your team as go-to sources.

5

Link & mention tracking

Measure authority gained.

6

Reporting

Placements, links and ranking impact.

Digital PR results

+40

Press placements

Across a 6-month campaign.

+25

High-authority links

From editorial coverage.

+55%

Brand search

More people searching for you by name.

Sample figures. Replace with real client results before launch.

Our digital PR process

Ideate

Find angles with real news value.

Create

Build the data and assets.

Pitch

Reach journalists with the right story.

Measure

Track links, mentions and rankings.

Why choose Optimizing Lab for digital PR

No honest agency can guarantee coverage. We build strong campaigns, are open about what each one earns and report the links and mentions you gain.

  • Senior specialists on your account, not juniors behind a senior pitch.
  • Revenue-based reporting in plain English, with no vanity metrics.
  • Month-to-month after the first 3 months. No long lock-in.
  • One integrated team across SEO, ads, web and content.

Digital PR case study

From page 3 to top 3 for core product keywords

A growing online store was invisible for the searches that mattered. We rebuilt its structure, fixed technical issues and optimized the pages closest to revenue.

See more results →
+340%Organic traffic
+210%Orders
#1Main keyword

Digital PR FAQs

How is digital PR different from link building?

Digital PR earns coverage through newsworthy stories, and links come as a result. It builds reputation as well as rankings.

How much do digital PR services cost?

Cost depends on campaign scope and ambition. We provide a plan and price after a free consultation.

Can you guarantee coverage?

No honest agency can. We build strong campaigns and track what each one earns.

Do I need to provide data?

Not necessarily. We can research and create the data or work with yours.

Do I need a long contract?

No. After the first 3 months we go month-to-month. You stay because it is working.

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