Digital PR services from Optimizing Lab
Digital PR earns coverage on respected news and industry sites through newsworthy stories, research and expert commentary. The links that come with that coverage carry strong authority.
We find story angles in your data and market, build credible research and assets, pitch the right journalists and position your team as expert sources. Every campaign is tracked for placements, links, brand searches and ranking impact.
Digital PR complements link building and content marketing and strengthens the brand signals behind AI search visibility.