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Facebook and Instagram Ads Management That Finds New Customers Profitably

We plan, launch and optimize Facebook and Instagram ad campaigns with creative that earns attention and tracking you can trust.

✓ Creative strategy included✓ Pixel & conversion tracking✓ Month-to-month after 3 months

What clients see

Typical client results (sample figures)
ROAS3.2×
Cost per purchase−28%
New customers+120%

Facebook and Instagram ads services from Optimizing Lab

Facebook and Instagram advertising lets you reach people who match your best customers before they ever search for you. Results depend on creative, audience structure and clean conversion data.

We build prospecting, retargeting and retention campaigns, test new creative angles every week and set up pixel and server-side tracking so Meta optimizes toward real purchases or leads. Catalog and dynamic ads are used for stores with large product ranges.

Social ads pair well with TikTok and YouTube ads for video reach and Google Ads to capture demand once people go looking.

Common Facebook and Instagram ads problems we fix

Tired creative

The same ads for weeks means rising costs and falling results.

Poor audience targeting

Spending on people who were never going to buy.

Broken tracking

Campaigns optimize on the wrong signals.

What is included in our Facebook and Instagram ads services

Testing, structure and tracking working together.

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1

Creative strategy & testing

Fresh angles tested systematically, not guessed.

2

Audience & funnel structure

Prospecting, retargeting and retention in one plan.

3

Catalog & dynamic ads

Show the right product to the right shopper.

4

Conversion tracking

Pixel and server-side events set up correctly.

5

Landing page alignment

Message match from ad to page.

6

Reporting

Clear view of cost per customer and return.

Facebook and Instagram ads results

3.2×

Return on ad spend

On Meta campaigns after creative testing.

−28%

Cost per purchase

From structure and creative improvements.

+120%

New customers

Over 6 months.

Sample figures. Replace with real client results before launch.

Our Facebook and Instagram ads process

Diagnose

We audit where you are today and find the biggest opportunities.

Design

A clear plan with priorities, timelines and expected outcomes.

Deploy

We build, launch and fix while you run your business.

Optimize

Monthly testing and reporting tied to leads and revenue.

Why choose Optimizing Lab for Facebook and Instagram ads

Creative strategy is included, not an extra. You keep ownership of your ad account, and we report cost per customer and return on spend each month.

  • Senior specialists on your account, not juniors behind a senior pitch.
  • Revenue-based reporting in plain English, with no vanity metrics.
  • Month-to-month after the first 3 months. No long lock-in.
  • One integrated team across SEO, ads, web and content.

Facebook and Instagram ads case study

Scaling profitable ad spend

Ad spend was rising but returns were flat. We restructured campaigns, rebuilt creative and cut wasted spend, then scaled what worked.

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3.8×ROAS
−32%CPA
+145%Revenue

Facebook and Instagram ads FAQs

Do you create the ad creative?

Yes. Strategy, concepts and production guidance are included, and we iterate based on results.

How much do Facebook and Instagram ads services cost?

Fees depend on scope and ad budget. After a free consultation we suggest a testing budget and a plan to scale what is profitable.

How much should I spend?

We suggest a testing budget after reviewing your market, then scale what is profitable.

Do you run Instagram and Facebook together?

Yes, placements are managed together to find where your customers respond best.

Do I need a long contract?

No. After the first 3 months we go month-to-month. You stay because it is working.

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